Transplace Sales Tool

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Problem:
The outside sales team at Transplace was responsible for managing multiple clients with a variety of needs. They were currently lacking a cohesive strategy, and so their clients would receive mixed strategies depending on which salesman they spoke with. Furthermore, their market changes quickly and so does the strategies that they pitch.

Solution:

  • Create a tool that is intuitive to the client.
  • Design a framework that can be updated monthly.
  • Intuitive navigation to support self-service.

My Role:
I designed a consistent look and feel throughout the experience by manipulating satellite imagery in a way that made each page unique to the article being displayed. I also wanted the experience to feel more like a tool rather than a PDF, so I designed the navigation in a way that made the user feel in control.

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