Transplace Sales Tool


The outside sales team at Transplace was responsible for managing multiple clients with a variety of needs. They were currently lacking a cohesive strategy, and so their clients would receive mixed strategies depending on which salesman they spoke with. Furthermore, their market changes quickly and so does the strategies that they pitch.


  • Create a tool that is intuitive to the client.
  • Design a framework that can be updated monthly.
  • Intuitive navigation to support self-service.

My Role:
I designed a consistent look and feel throughout the experience by manipulating satellite imagery in a way that made each page unique to the article being displayed. I also wanted the experience to feel more like a tool rather than a PDF, so I designed the navigation in a way that made the user feel in control.


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